# StyleFlow: features and pricing

StyleFlow is booking, payments, loyalty, walk-ins and team management for barbershops and beauty shops, in one system with a client app, built behind the chair of a working barbershop open since 2006.

Shops run their calendar, deposits and Square payments, loyalty points and perks, walk-in queue, staff pay and client outreach from StyleFlow. Clients book online or in the shop's app, get confirmations and reminders by email and SMS, and can reschedule or cancel from a secure link. Booth renters keep their own account and clientele while working inside a shop. Prices below are per shop per month in US dollars.

## Features

### Booking & scheduling

The core of the platform: a slot engine that never offers a time it can't honor.

- Real-time availability checked against bookings, scheduled breaks, and blocked time
- Services with categories, durations, prices, and optional add-ons
- Per-operator service variants — each chair keeps its own menu and prices
- Deposit rules by service and operator, with first-visit and walk-in policies
- Booking statuses that track no-shows and late arrivals automatically
- Reschedule-by-link: clients confirm a new time from an expiring secure link

### Payments & deposits

Square built in; cash respected. One ledger for everything.

- Square integration: charge, refund, and card-on-file, connected per shop or per chair
- Deposits collected at booking, refunded on cancellation per your policy
- Cancellation fees and store credit tracked in the same ledger
- Refunds claw back commission automatically where commission rules apply
- Cash payments recorded alongside card transactions

### Walk-ins & on-deck queue (Kiosk from Pro)

The line at the door gets the same system as the calendar.

- Self-serve kiosk registration for walk-ins
- On-deck queue with position tracking and notifications
- Walk-in clients join the same client record system — no orphan visits

### Loyalty, perks & tenure (From Growth)

A real loyalty engine — not a punch card.

- Append-only points ledger: earn, redeem, manual adjust, refund
- Follow points for an Instagram or Facebook follow, each claimable once, and two-sided referral points when a referred client completes their first visit. Google reviews are optional and never rewarded
- Perk tiers with redeemable rewards: free add-ons, service credit, product credit, flat discounts
- Loyalty groups with discounts tied to qualifying services
- Tenure milestones: long-time clients earn loyalty discounts automatically

### Clients, CRM & outreach

Every visit, note, and message in one client record.

- Client profiles with visit history, no-show counts, birthdays, and source tracking
- Private CRM notes with visibility fencing — employed operators see their own clients
- Email and SMS campaigns with recipient filters: everyone, individuals, by tenure, by loyalty tier
- Monthly send allotments per plan, or bring your own email/SMS provider — unmetered

### Team, commission & timecards

Booth renters, hourly, commission, or hybrid — the system knows the difference.

- Email invitations that onboard staff into the shop securely
- Employment modes per operator: booth renter, hourly, commission, hybrid
- Commission rules and an entry-level compensation ledger
- Timecards for hourly staff
- Per-operator schedules, breaks, and blocked time
- Authority controls: decide who can refund and who sees which clients

### Recurring appointments

Standing clients stay standing — their next visits book themselves.

- Weekly, biweekly, or monthly repeat series per client
- Next bookings generated automatically, skipping conflicts
- Pause, resume, or cancel a series any time
- Operator view of every active series in the shop

### Confirmations & reminders

Clients hear from you at the right moments without anyone typing.

- Booking confirmations by email and SMS
- Scheduled reminder runs ahead of every appointment
- Expired unconfirmed bookings marked no-show automatically

### Reports & analytics (From Pro)

Know what the shop actually made.

- Earnings reports by operator: gross, refunded, and net
- CSV export for your accountant

### Digital signage

The TV in the waiting area becomes part of the system.

- Signage boards with zones and widgets: live schedule, announcements, promos, media, clock
- Pair any screen with a secure display link — no extra hardware account
- Day-part scheduling so morning and evening screens differ

### Integrations

Connect the accounts the shop already has.

- Google Calendar sync per operator (from Pro)
- Square OAuth for payments — per shop or per chair
- Bring-your-own email (Acumbamail) and SMS (ClickSend) accounts for unmetered sending
- Stripe handles your StyleFlow subscription billing

### StyleFlow Intelligence (Enterprise)

Intelligence that knows your shop's numbers.

- Chat assistant scoped to your shop's own data
- Scheduled insights: daily, weekly, or hourly refresh
- Bring your own model key (Gemini, Anthropic, OpenAI, Groq) — encrypted at rest

## Plans

Every plan, including the cheapest, includes:

- Online booking & scheduling
- Client management
- Email confirmations & SMS reminders
- Square payments
- Deposits
- Google Calendar sync
- Guest booking
- Basic analytics

### Starter: $29/mo

A solo chair with the full booking stack.

- Chairs: 1 chair
- Monthly allotment: Unlimited appointment texts · 100 marketing texts · 500 emails /mo
- Includes everything in the list above
  - Online booking & scheduling
  - Client management
  - Email confirmations & SMS reminders
  - Square payments
  - Deposits
  - Google Calendar sync
  - Guest booking
  - Basic analytics

### Pro: $69/mo

A growing book and a busier front door.

- Chairs: Up to 3 chairs
- Monthly allotment: Unlimited appointment texts · 250 marketing texts · 1,500 emails /mo
- Everything in Starter, plus:
  - StyleFlow Intelligence (SFI) insights
  - Loyalty points & perk tiers
  - Walk-in kiosk
  - Retail products

### Growth: $119/mo

Multi-chair shops that live on repeat business.

- Chairs: Unlimited chairs
- Monthly allotment: Unlimited appointment texts · 500 marketing texts · 3,000 emails /mo
- Everything in Pro, plus:
  - In-shop TV signage
  - Voice assistant that answers and books
  - Advanced analytics
  - Square payroll sync (coming)

### Enterprise: $179/mo

The whole system, every add-on included.

- Chairs: Unlimited chairs
- Monthly allotment: Unlimited appointment texts · 1,000 marketing texts · 10,000 emails · 200 SFI credits /mo
- Everything in Growth, plus:
  - Every add-on: directory, events, fantasy, website builder and more
  - The SFI Agent
  - White label & full API
  - Priority support

Founder offer: Enterprise for $115/mo instead of $179, locked for as long as the subscription stays paid, for subscriptions started by January 31, 2027.

## Add-ons

- Extra covered chairs: Shops with employees: $17/mo per chair beyond what your plan covers (Starter covers 1; Pro, Growth and Enterprise cover 3). Booth renters on their own account cost you nothing.
- Engagement bundle: Business directory ($10), Events ($10) and Fantasy football ($15), or all three for $29/mo. Included with Enterprise.
- Signage and voice: $15/mo and $30/mo on Starter and Pro. Included with Growth and Enterprise.
- Text credit packs: 1,000 more marketing texts for $30/mo. Appointment texts are always included. Or connect your own provider account and send unmetered instead.

Every add-on is managed from Billing and can be dropped the same way it was added.

## Signing up

No card, no commitment — a person reads every request.

## Common questions

### Can I sign up right now?

Not yet — self-serve signup is closed while we onboard a small founding group of shops first. Tell us about your shop and we will be in touch; SFI, StyleFlow's built-in intelligence, walks you through setup. No card, no commitment.

### Do I need new payment hardware?

No. StyleFlow connects to Square — link your existing Square account per shop or per chair, and cash visits are tracked in the same ledger.

### What happens if I hit my monthly text or email allotment?

Appointment texts — confirmations, reminders, running-late and cancellation notices — are included and never pause. Marketing texts (messages you or the assistant write, and campaigns) and emails count against your plan: you get a warning at 80% and sends pause at the limit — nothing is billed silently. A marketing text counts per segment, up to 160 characters (70 with emoji). You can add credits, or connect your own email/SMS provider account and send unmetered.

### Can I add more staff than my plan includes?

Yes — extra operator seats are available as an add-on on plans with seat limits.

### What is StyleFlow Intelligence?

SFI — StyleFlow Intelligence — is scoped to your shop's own data — chat plus scheduled insights. It's included with Enterprise and available to other plans as a paid add-on.

## Links

- Pricing: https://styleflowapp.com/pricing
- Features: https://styleflowapp.com/features
- Sign up: https://styleflowapp.com/signup
- Privacy policy: https://styleflowapp.com/privacy
- This document as HTML: https://styleflowapp.com/features-and-pricing